The world of real estate is changing: 10 STOJA predictions for the next 5 years

Published on 11 april 2025

The property market is changing rapidly. Where are we going?

 

Stoja Trade, with more than 30 years of presence on the Slovenian market, constantly monitors the trends and needs of buyers, investors and tenants. Based on data analysis, expertise and direct practice with our clients, we present 10 STOJA predictions that will shape the real estate market until 2030.

 

 

 

1. Luxury is more than just location

Luxury real estate is no longer just about prestigious locations, but is becoming a holistic experience that includes energy efficiency, the use of smart technology and proximity to nature. The concept of “green elegance” is coming to the fore.

 

 

2. The countryside is becoming the new urban choice

We are seeing a shift from urban centres to the countryside as a result of hybrid ways of working. The value of houses with gardens, views or close proximity to nature will grow in the coming years.

 

 

3. Artificial intelligence will revolutionise real estate brokerage

Artificial intelligence will make it possible to predict buyers' preferences more accurately, create tailored recommendation systems and automate the assessment of property values.

 

 

4. Professionalising the rental market

Tenants will be looking for a reliable partner that offers them a digital experience, fast responsiveness and clear terms and conditions alongside their rental. Agencies will need to offer more than just brokerage.

 

 

5. Niche markets will be the new investment star

Regions such as Bela krajina, Haloze and Brda are becoming new opportunities for investors looking for long-term and sustainable solutions.

 

 

6. Tighter regulation will transform business models

From the introduction of digital property records to new environmental standards and controls on short-term rentals, the changes will affect all market participants.

 

 

7. The real estate experience will be the key to competitiveness

Today's buyer wants more than just a property. They want a service that includes comprehensive support, comfort and emotional value. From viewing to moving in - every step counts.

 

 

8. Architecture will become more adaptable

Flexibility of living is becoming a central theme in contemporary architecture. Micro spaces, home offices and multifunctional nooks are becoming the norm.

 

 

9. Digital property identity will become a necessity

Every property will have a digital file with all the data - from energy performance to renovation history. Transparency will increase trust and value.

 

 

10. The agency's brand will be more important than the ad

In a world of information and false advertising, the agency's value will be based on trust, quality of service and a consistent presence. At Stoja, we have been building this for more than three decades.

 

 

Opportunities await those who are ready

The real estate market is evolving - those who can combine technology, personalised experience and strategic vision will be the winners of the next few years.
Stoja Trade remains your reliable partner every step of the way - today, tomorrow and in the future.